(Thesis SEO artefacts, Zemanta, etc.)
Post Title/Headline
Cleanup special characters only (MS Word) or really lousy titles.
Permalink (Slug)
Best leave alone for legacy posts. Manual editing for new posts.
Post Body/Content
- Use proper Headings (H3/4) instead of Bold or Italic
- Use bullet points where applicable
- Clean up URL’s, e.g. delete those linking to Furl, or where link text and hyperlink are separate
- Clean up general formatting
Zemanta Automatic Links
Use relevant smart links to popular sites
Custom Title Tag
Keyword rich version of Post Title. Must be human and machine readable.
Meta Description
Brief (2-3 sentence) summary of post, keyword rich.
Meta Keywords
- Minimum of 2-3, maximum of 10-12. Aim for 5-6. Must be relevant.
- NB – Use Zemanta Post Tag suggestions as Meta Keywords.
Excerpt
Copy and paste punchiest paragraph from body of post, main thrust of post.
Trackbacks
If applicable. Not a major concern for legacy posts, but should be completed for new posts.
Zemanta Related Pictures
Not a major concern for legacy posts
Zemanta Related Articles
Not a major concern for legacy posts
Published On
Leave unchanged for legacy posts
Post Tags
Try to limit to 1 Tag relating to main thrust of article. Try to fit into existing tagging and/or use Zemanta suggestions.
Categories
Use single most relevant Category. Stick with legacy Blogger Categories and related for now, restricted to about 10-12.
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Second Pass
Will deal only with internal cross-linking of related posts (as per ProBlogger suggestion).
